Do you have a knack for making lip-smacking cakes for every birthday? Do you often come out with delicious and highly sought-after pastries for your family and friends? If yes, it’s time to take your baking talents and make them into a profitable online business.
If you’re contemplating starting your own bakery shop business online, let’s look at all the ingredients you need to begin, initiate and grow your successful bakery business.
- 1 Look into the licenses needed to open your bakery shop online
- 2 Choose the type of bakery shop you want to open
- 3 Get your bakery shop online now!
- 4 Create a portfolio of your online bakery shop items
- 5 Get into storytelling mode
- 6 Start a food blog
- 7 Here's how Zadinga helps take your bakery shop online
- 8 Link your social media presence with your bakery shop online
- 9 Select a smart mobile POS software for your bakery shop
- 10 Operate your online bakery shop in the palm of your hand
Look into the licenses needed to open your bakery shop online
Typically, to start a bakery business in India requires five licenses. These are:
- FSSAI license
- GST Registration
- Local Municipal Corporation Health License
- Police Eating House license
- Fire License
Ensure that you have all these licenses in place before you begin your bakery.
Choose the type of bakery shop you want to open
Your first decision is the kind of online bakery cake business you want to start. For that, you need to look into your talents, budget and objectives and build your own unique bakery business plan.
With an online bakery business storefront, you will need an attractive website, high-resolution pictures of all your baking outcomes, and an easy way to place an order that you can run from anywhere and at any time.
Create a portfolio of your online bakery shop items
An essential part of your online bakery shop is what you specialise in. So, it should not be just about photographs. Tell your eco-customers a little more about what went into baking that cake or pastry.
You can choose to describe all options such as possible shapes, types of fillings and the estimated cost. If you find it challenging to mention the exact price, you can specify a range so that the customer has some idea when purchasing in different sizes or weights.
Get into storytelling mode
To allow your customers to know you better and build or connect with them, a good way is to write a story about how you began and what encouraged you to start baking.
Here, you could upload photos directly from your kitchen to show your customers the different stages of your baking process. You can probably add a story if you have a family baking business to share or a new interest you developed.
Customers typically prefer exclusive and boutique bakeries when it comes to quality. Hence, presenting yourself as an artisanal baker will get you the right kind of audience you wish to reach out to.
Start a food blog
To gather a large community of supporters and gain customer loyalty, it can be an excellent idea to start a baking blog. You can either make it a blog about food and meals or introduce an FAQ section to help your customers know about the little secrets of baking.
For example, you can answer common questions about which kind of pastry needs to be stored in chilled conditions and kept at room temperature. You can also answer questions on which of your gluten-free products and what kind of customised cakes you bake for celebrations or large gatherings.
Presenting yourself through social media can help you market your online bakery shop to increase awareness among your customers.
Look at ways to promote your online bakery business on your social media channels to build traffic.
Since social networks are also excellent to receive customer feedback, you can also use them to build a relationship with your target audience.
For instance, you can run different competitions from time to time—such as asking them for their favourite colours or their choice of cakes that they would like to see in your baking menu.
Select a smart mobile POS software for your bakery shop
Since your bakery business is online, you need to handle all your systems online. Choose a suitable bakery POS that can help you manage your sales conveniently and organise your inventory smartly.
Not only that, the right mobile POS system will reduce your overall expenses and ensure smooth operation right from your launch date and for years to come.
Operate your online bakery shop in the palm of your hand
Since your passion is baking and not managing a full-fledged e-commerce site, you need the best one-stop shop retail solution to work your bakery shop website in just a few swipes.
With Zadinga, you can easily manage your online bakery story as you manage your social media channel. So, take advantage of its simple to use and easy to understand solution to get started today.
Feel free to use a combination of the steps mentioned above and your successful baking talents to get started on your journey with Zadinga to success.