In the retail business, counter experience plays a pivotal role in turning your customer into loyal customers. Undeniably, the physical retail counter design influences the purchase decision of the consumers’ big time.
A beautiful, efficient and clean in-shop ambience goes a long way in engaging the potential buyers’ attention.
The store ambience, functionality of the counter, and check out experiences are those few elements towards which a retailer cannot turn a blind eye. They create lasting impressions on buyers’ minds and stimulate sales dramatically if designed to impart a superior customer experience.
Here make use of the top 5 counter ideas meant to spruce up retail counter that too without burdening your pocket
Attractive digital browsing
E-commerce stores are giving tough competition to physical retail stores. Whether you run an eCommerce store or have been toying with an idea to convert your physical store into a digital store, the customer shopping experience must be made easy, swift, secure, and utmost pleasant.
With the help of intuitive technology like Zadinga, you can offer a top-notch interactive shopping experience. Modern consumers are no longer unfamiliar with digital browsing.
Do you aim to outperform your competitors? If yes, it is important to use digital technology by providing customers with the ability to browse products.
To implement this cutting-edge counter idea for your shop, simply display a touch-point digital screen at the retail store counter design. It will help you communicate seamlessly with your ideal audience while enhancing your customer experiences.
Are you looking for an efficient yet inexpensive way to revamp your counter space to complement digital browsing? Simply add beautiful indoor plants that are easy-to-maintain. Further, enhance the beauty of the checkout counter by using planters.
Optimised lighting fixtures
Optimised lighting fixtures are one of the proven counter ideas for your retail shop. Well-lit retail store counter design does not merely draw the attention of potential customers but also adds to the vibrancy of your store design.
There is no dearth of ideas in the wake of innovative contemporary lighting fixtures variety. Choose the one that syncs well with your shop’s furnishing style and your brand image. If you run a lifestyle-product based store, installing a TV screen at the counter’s backdrop will further enhance the store’s vibrancy.
Especially if your products are illustrated perfectly with the help of a TV screen, it leads to effective brand reinforcement. For instance, if you operate a fashion store, you can display either general fashion videos or videos of your brand. This unfailing counter-strategy will work like a charm in capturing the imagination of your ideal audiences.
Professional and contemporary POS system
Integrating a cloud-based well-designed POS system will dramatically enhance the checkout experience for your customers in the wake of the digital economy.
Right from improving transaction speed to minimising human errors that may take place during the transaction, efficient POS retail checkout shop ideas will improve the overall functionality of the checkout process.
Especially, the automated checkout system offered by the self-checkout system will certainly lend you a competitive edge. Integrating mPOS (mobile-based POS) system is one of the proven retail checkout shop ideas that allow customers to self-checkout from the store, and hence they do not require waiting in long queues.
With real-time data and report generation, Zadinga is competent in tracking customers, decoding sales trends, confirming digital delivery while effortlessly managing multi-location stores.
From sales forecasting to tracking, from generating automated billing to storing customer details in a foolproof manner, this powerful shop management system helps you manage your retail shop easily.
Personalised and artistic counter
Have you already adorned your store fixtures and window displays? If yes, then it is now time to focus on your retail store counter design. The sky is the limit when you strive to optimise your imagination to curate an inspiring customer-driven buying experience.
You may display some extremely eye-catchy products on the counter to instantly draw their attention. They include gift-cards, travel-sized versions of products, seasonal products, kid’s products, practical items, and attractive self-explained items.
With a feature-rich POS system like Zadinga, you can impart the finest omnichannel purchasing experience to boost the confidence and trust of your ideal customers. This dynamic cloud-based POS system is competent in transforming customer satisfaction into customer delight.
Hygiene-inspired counter design
Installing plexiglass to ensure social distancing has emerged as one of the most effective counter ideas post-Covid. Besides, placing a quality sanitiser to disinfect hands, integrating an antimicrobial countertop mat, and more such counter ideas will comfort your customers.
To tone down the retail store counter design element of all things sincerely hygienic, you can leverage the effectiveness of a witty yet compelling brand statement illustrated at the checkout point at the counter.
It will further make your customers feel more relaxed and comfortable while striking an instant emotional bond between your brand and them.
Customers do enjoy greater flexibility in making payments by opting for either partial payment or split payment. If you aim to simplify your retail business by emphasising offering the best customer shopping experience, embrace a revolutionary shop management system like Zadinga.