What Is Hyperlocal Delivery And How It Can Help Your Retail Business

• Hyperlocal delivery is a business model where you supply goods from your shop directly to customers within your neighbourhood or locality.
• Retail stores such as kirana shops, bakery and confectionery, mobile and electronics etc., can benefit from tying up with hyperlocal delivery partners.
• Zadinga has partnered with Dunzo to ensure that your products are smoothly and quickly delivered to your customers’ doorstep.

Hyperlocal delivery is a kind of delivery model that satisfies the needs and requirements of your customer.

It is a business model wherein you supply goods such as groceries, packaged food, personal care products etc. from your retail shop directly to customers within your neighbourhood or locality.

Let’s look at some of the important features or characteristics of a hyperlocal delivery model. They are:

Direct procurement

In a hyperlocal delivery model, you hand over the products or services ordered by the customer to the delivery service provider.

The delivery executive travels to the customer’s doorstep within the same geographical area to hand over the products.

Delivery area

Typically, hyperlocal delivery is carried out over a short distance within the shop’s neighbourhood or locality. 

Delivery time

 In hyperlocal delivery, you can be assured that your customer receives the products they ordered within a few hours.

That’s because the delivery agent from the hyperlocal delivery partner will deliver the products within a specific timeframe.

If your customer is within a short distance from your shop, the delivery time can be even faster.

Resolves urgent need for essential items

Necessities such as medicines, daily groceries, medical equipment, personal care items etc., cannot be delayed.

Hence, if you are in the business of supplying such goods and services to customers, tying up with an experienced and reliable hyperlocal delivery partner can enable your customers to receive high priority products conveniently and quickly without any hassle.

Item weight and limitations

Generally, when transporting goods through hyperlocal delivery, there is a weight limit of the delivery package.

That’s because delivery agents have to transport the parcel or the goods on their two-wheelers and hence have to be careful about the item’s weight.

Responsibility

When opting for hyperlocal delivery, it is important to remember that the responsibility of delivering the items or services to your customers lies with you.

That is why it is important to choose a reliable, experienced and well-known hyperlocal delivery partner that has a well-established fleet and several delivery agents employed with them.

Important connection between you and your customer

As a small business owner running a retail shop or a local online grocery store, it can be time-consuming and cost you more money to maintain delivery staff to deliver goods to all of your customers by yourself. 

With a hyperlocal delivery model, your employees can focus on sales while leaving the deliveries to the delivery partner.

Your hyperlocal delivery partner connects you directly with your customers with quick and smooth delivery services.

Retailer friendly

Using hyperlocal delivery does not require you to purchase additional equipment or increase the quantity of your workforce.

It saves your time on short distances, keeps your customers happy and ensures that products are delivered on time. All these factors can help you optimise your cost, resources and time and cater to more customers.

Since a hyperlocal delivery must be done within a certain area limit and specific timeframe, it is an ideal option for small businesses. 

Retail stores such as kirana shops, online grocery stores, chemist shops, vegetable and fruit vendors, bakery and confectionery, mobile and electronics etc., can benefit from tying up with hyperlocal delivery partners.

Businesses that need to deliver goods and services to their customers on short notice and in the nearby area must look to make use of hyperlocal delivery.

If you’re looking to increase your customer base, make customers loyal to your shop and improve your brand image, a hyperlocal delivery model will be an ideal fit for your business. Some of the chief benefits it offers include:

• Quick and efficient deliveries
• Managing your deliveries from a single dashboard
• Gives you clear operational information
• No need to hire delivery staff or engage your current employees to make deliveries

Hyperlocal delivery became popular during the pandemic when customers began to receive daily items, essential goods, and medicines at their doorstep from their local retailer. 

Earlier, shop owners would send out their own employees to deliver items to their customers. But today, there are several popular delivery partners such as Dunzo, who pick up the items from your store to deliver them directly to the customer.

That means when you tie up with a hyperlocal delivery partner, the delivery agent will pick up the products from your shop and deliver it directly to the customer’s address.

Having a reliable hyperlocal delivery partner can be convenient for you, save time, and build your business image.

In the current scenario, people are worried about social distancing and crowds.

With more and more people opting to buy online and preferring doorstep delivery, tying up with a hyperlocal delivery is an ideal option for your business.

You can transport a wide range of goods and services with hyperlocal delivery such as groceries, personal care items, electronics and mobile, bakery items etc.

Hyperlocal delivery has become a blessing for small shop owners such as you as well as your customers.

Whether you own a kirana shop or a bakery and confectionery business, it’s time to take the advantages offered by hyperlocal delivery services to grow your business and take it to the next level. 

Zadinga offers a one-stop shop retail management app that can take care of all your shop operations and inventory. Its partnership with Dunzo ensures that your products are smoothly and quickly delivered to your customers.

With Zadinga, you don’t need to go to third parties or tie-up with several vendors for offering hyperlocal delivery to your customers. All you need is Zadinga to boost your business today.